Description
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
– The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
– The global advertising industry had total revenues of $733,856.1 million in 2023, representing a compound annual growth rate (CAGR) of 2.7% between 2018 and 2023.
– The food, beverage & personal/healthcare segment accounted for the industry’s largest proportion in 2023, with total revenues of $197,648.2 million, equivalent to 26.9% of the industry’s overall value.
– The US accounts for the largest share of 40.7% of the global advertising industry.
Scope
– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the global
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
– Leading company profiles reveal details of key advertising market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Global advertising market with five year forecasts by both value and volume
Reasons to buy
– What was the size of the Global advertising market by value in 2023?
– What will be the size of the Global advertising market in 2028?
– What factors are affecting the strength of competition in the Global advertising market?
– How has the market performed over the last five years?
– What are the main segments that make up the global’s advertising market?
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